SERVICES · SEO · ECOMMERCE
SEO for stores that need to sell, not just rank.
Product- and category-level SEO built around buyer intent — so the traffic you earn is ready to purchase. Part of our SEO, AEO & GEO programme, tuned for catalogs at scale.
WHAT WE OPTIMISE
Every page that can earn a sale.
Buyer-intent keywords
We target the terms shoppers use when they’re ready to buy — not just high-volume vanity keywords.
Long-tail optimisation
Specific, lower-competition phrases with high conversion that capture buyers further down the journey.
Competitor keyword analysis
We study competitors’ strategies to refine yours and win the terms that drive the most sales.
Product metadata
Clear, keyword-rich titles and descriptions that earn the click in crowded SERPs.
Category & PLP templates
Scalable templates so thousands of product and category pages are optimised, not just the homepage.
Structured data
Product, review and offer schema that wins rich results and feeds AI answer engines.
DELIVERABLES
What’s included.
- Buyer-intent keyword research
- Product title & meta optimisation
- Category & PLP templates
- Internal linking architecture
- Product & review schema
- Long-tail content plan
- Index & crawl management
- Conversion & ranking reporting
Catalog-scale SEO.
Map intent
We map your catalog to buyer-intent keywords and find the pages with the most upside.
Optimise at scale
Templates, metadata and schema rolled across categories and products.
Compound
Continuous optimisation, with rankings and revenue on your Open Books dashboard.
FAQ
Questions, answered.
How is this different from foundation SEO?
Foundation SEO sets the technical base; ecommerce SEO applies it at catalog scale to product and category pages.
Can you handle large catalogs?
Yes — we work template-first so thousands of pages get optimised systematically.
Does this work with marketplaces?
The strategy extends to Amazon and other marketplaces; see our Amazon services for that channel.
Will it help conversion, not just traffic?
Yes — buyer-intent targeting and better metadata bring readier-to-buy visitors.
Ready to see the numbers?
Start self-serve, or book an intro call with an operator.