SERVICES · AMAZON ADS
Amazon ads that defend margin while they scale.
Sponsored Products, Sponsored Brands and Sponsored Display — researched, written and bid-managed by specialists, and tuned every cycle on Tower so spend always lands on plan.
THREE AD TYPES, ONE SYSTEM
Cover the whole funnel.
Sponsored Products
The cornerstone. We put your products at the front of relevant searches with high-volume, low-competition keyword targeting.
Sponsored Brands
Build recognition with brand creative, custom headlines and your Brand Store — capturing demand and telling your story.
Sponsored Display
Extend reach beyond search: retarget shoppers, defend your listings, and promote offers across Amazon and the web.
HOW OUR SPECIALISTS RUN IT
Research, write, bid, refine.
In-depth keyword research
Sophisticated tools to find the high-intent, low-competition terms that drive targeted traffic to your listings.
High-converting ad copy
Persuasive headlines and descriptions, backed by A+ content product pages that highlight your USPs.
Bid & budget optimisation
Tower adjusts bids and pacing every cycle for the most cost-effective placements at your target ACoS.
Monitor & refine
Continuous performance tracking and data-driven adjustments — search-term harvesting, negation, dayparting.
DELIVERABLES
What’s included.
- Full account audit & structure
- Keyword & competitor research
- Campaign build across SP / SB / SD
- Daily bid & budget management
- Search-term harvesting & negation
- Inventory-aware pacing (Tower)
- ACoS / TACoS target management
- Weekly Open Books reporting
Wired in three steps.
Audit & baseline
We audit your current campaigns and account structure and agree target ACoS, budgets and margin floors.
Build & connect Tower
We restructure campaigns and connect Tower so bids and budgets adjust automatically inside your guardrails.
Optimise & report
Every cycle Tower acts; every move is on your Open Books dashboard.
FAQ
Questions, answered.
What’s a realistic ACoS target?
It depends on margin and goal — defending profit vs. launching. We set the target with you and Tower holds to it.
Do you manage all three ad types?
Yes — Sponsored Products, Brands and Display, structured to work together across the funnel.
How fast do results show?
Structural fixes and waste reduction show in the first weeks; compounding gains build over the first two to three months.
Is this run by AI or people?
Both. Senior operators set strategy and guardrails; Tower does the every-cycle execution.
Ready to see the numbers?
Start self-serve, or book an intro call with an operator.