SERVICES · SEARCH, ANSWERS & AI
Rank in Google. Own the answer. Get cited by AI.
Search isn’t ten blue links anymore. Your buyers ask Google, voice assistants and ChatGPT — and take the first answer they’re given. We optimise for all three surfaces: classic SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) — so your brand is the result and the source.
THE SEARCH SURFACE CHANGED
Three places to win — not one.
SEO — Search engines
Technical health, keyword & entity strategy, and content that ranks in Google and Bing. The organic traffic that still converts the hardest.
AEO — Answer engines
Featured snippets, People Also Ask and voice. When the engine answers instead of linking, we make sure the answer is yours.
GEO — Generative engines
ChatGPT, Perplexity, Gemini and Google AI Overviews. Structured, quotable, authoritative content that makes your brand the source AI cites.
WHAT WE RUN
A search programme built for how people actually search now.
Audience & market intelligence
Keyword, entity and competitor research that maps how your buyers actually search — across engines and AI assistants.
Foundation & technical SEO
A full site audit and ground-up fixes — crawlability, indexing, Core Web Vitals and schema that engines and users both reward.
Content & entity strategy
Content and structured data built to rank, to be quoted in answer boxes, and to teach engines exactly who your brand is.
Data-driven optimisation
White-hat, analytics-led iteration across organic and paid so every effort compounds where it matters most.
Authority & scale
Continuous optimisation and digital PR that build the topical authority needed to hold the top of the results long-term.
Foundations first. Then compounding.
Audit & baseline
We audit site health and your current visibility across search, answer boxes and AI engines — and set the baseline.
Build the foundation
Technical fixes, schema, entity and content architecture — the groundwork rankings and citations compound on.
Compound & report
Continuous optimisation, with every ranking, citation and traffic number live on your Open Books dashboard. No vanity slides.
Ready to see the numbers?
Start self-serve, or book an intro call with an operator.