SERVICES · SEO · FOUNDATION
Get the foundation right, and rankings compound.
A rock-solid technical and strategic base for organic growth — the keyword, competitor, intent and authority groundwork that everything else builds on. Part of our wider SEO, AEO & GEO programme.
WHAT THE FOUNDATION COVERS
Built to be found, trusted and indexed.
Keyword research & targeting
We pinpoint high-value, low-competition phrases your audience actually searches — not generic terms — to maximise ROI.
Competitive analysis
We map competitors’ keyword strategies, their strengths and gaps, and craft an approach that positions you to win.
Search-intent mastery
We grasp the why behind each search so your content answers the real need — the basis of ranking and of being quoted by AI.
Backlink strategy & authority
A strategic plan for high-quality, relevant links — the votes of confidence that earn trust and rankings.
Technical health
Crawlability, indexing, site structure, Core Web Vitals and schema — the plumbing engines reward.
Measurement & reporting
Baselines and live tracking so every gain is visible on your Open Books dashboard.
DELIVERABLES
What’s in the package.
- Full technical site audit
- Keyword research & mapping
- Competitor gap analysis
- Search-intent & topic model
- Schema & structured data
- Core Web Vitals fixes
- Backlink acquisition plan
- Baseline & monthly reporting
Foundation, then growth.
Audit
A complete site audit and competitive baseline across health, content and authority.
Fix & structure
Technical fixes, schema and the keyword/intent architecture rankings compound on.
Report
Every metric live on your Open Books dashboard.
PART OF
Search & answer optimisation.
SEO, AEO & GEOThe full search programme this foundation feeds.→FAQ
Questions, answered.
Is foundation SEO a one-off or ongoing?
The audit and fixes are a project; the authority and content work compounds over months. We scope both.
How is this different from the main SEO page?
This is the technical groundwork. The SEO, AEO & GEO page covers the full programme including answer and generative engines.
Do you implement the fixes or just recommend them?
We implement — technical fixes, schema and structure — or work alongside your dev team.
How soon will I see movement?
Indexing and health gains show in weeks; ranking authority compounds over the first quarter.
Ready to see the numbers?
Start self-serve, or book an intro call with an operator.