SEO QUESTIONNAIRE

Following is a list of few questions which will provide us with a good understanding of how to approach the design and development of your ecommerce website/ web-portal.
1. Your Contact info:
Your Name :
Your Title :
Organization Name :
Address :
Address :
City :
State or Province:
Country :
Zip or Postal Code :
E-mail :
Telephone:
Fax :
Your Web URL, if none enter NONE :
2. Describe the marketing strategy of your business. Who are your best customers, not company names but by type of business or consumer profile if you have one. Why are they the best? You can type the equivalent of several pages of information in the box.
3. In rank order of priority to the importance of the success of your business, list the products or services that you provide, a brief 2-10 word description. Considerations regarding importance: gross profit , growth potential, unique competitive niche, what you are best known for, what you do best, what you want to do more of. Use as few or as many spaces as you need. Leave the others blank.
For nonprofits, enter you key issues or causes in rank order of importance to the success of your efforts.
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4. For each of the items you listed in section 3 above, provide a 2 to 5 word phrase that you might use to search for what you do or want to do on an internet search engine.
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5. Who are your major competitors? Company name, city and state (province) or the www URL, if you have it. We will look at their webs to get an idea of how they are ranked by search engines, the degree of optimization of their web and what they are targeting. For nonprofits, rather than competitors, list complimentary organizations who are supporting or are likely to support your efforts. We will use these organizations for a cross linking strategy!
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6. What is the geographic scope of your market?
Check all that apply:
I.e. These points can be collected by the buyer and redeemed against later purchases.
International National Regional Local
Clarify your markets as checked above. What we are looking for are countries, states or provinces, city names for your market areas for targeting the geography in your keywords and phrases. For example, if you are selling widgets in New England, what are the target states you cover in New England in rank order? We are looking for naming priorities for search engines.
7. Do you have web stats (statistics) on your current web?
Yes No Don't Know Don't know but can find out! Don't have a Web
If yes, we would like to receive a copy of your most recent stats or would like to have access to view them online. Knowing where your web traffic is coming from now will help us to predict what kind of traffic increases are possible from optimization.
8. Do you have Microsoft Excel?
Yes No
We will compile our search engine research into Excel format if you have Excel. Makes analysis easier. If not, we will email the information to you as a text file.
9. Do you have a budget for your SEO or web design or redesign project?
Yes No Your budget is $
We can tell you what we can do that fits your budget or recommend a strategy.
10. Enter any other ideas, comments or questions.
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